Next in Media: NYTimes.com to Charge Online Readers; September Fashion Magazines Trim Down

• New York Times readers may soon be asked to pay a $5 or $2.50 monthly fee to access the newspaper’s Web site, if a survey the New York Times Co. sent to print subscribers is any indication. [Bloomberg]
  Most magazine publishers predict that their usually ad-heavy September fashion issues will be about a third slimmer this year. Nevertheless, most agree that month’s issue will still be their largest issue of the fall. [WWDMEDIA/Memo Pad]
• Gawker ad revenues are up 35 percent, prompting Gawker publisher Nick Denton to reintroduce pageview bonuses for his writers and to consider “checkbook journalism,” paying tipsters for tips that generate high page views. [Nieman Journalism Lab]
• In spite of the decline of newspapers and the troubles of other media outlets, students are entering journalism schools in even bigger numbers this year, with the Columbia Graduate School of Journalism seeing a 40 percent increase in applications. [OJR/Knight Digital Media Center]
• Some of the leading European newspaper and magazine publishers are calling on the European Commission to strengthen copyright protection as they attempt to generate revenue online, a goal they say is being undermined by other Web sites. [New York Times]
• Even with the economy forcing companies to slash budgets in any way possible, experts recommend that companies reconsider slashing their public relations budgets, as it is important to stay in the public view. A creative, cost-effective way for a small company to keep visible is by sponsoring a charity, such as a local food drive or college scholarship. [USA Today]
• Brands are finding new ways to gain followers on Twitter with giveaways, buying customer matching lists, and offering discounts or promotions.[Web Strategy]