Next in Media: Daily Beast launches Beast Books; Ebony up for sale?

• The Daily Beast with Perseus Books Group is forming Beast Books, an imprint that will focus on publishing timely e-books and paperbacks by Daily Beast writers in shortened publishing schedules. [New York Times]
• Ebony magazine may be up for sale, with its publisher, Johnson Publishing Co., neither confirming nor denying the rumors. [Chicago Sun-Times]
• Among the top 81 magazine titles, total audiences are up 8% between 2000 and 2009. [minonline]
• NBC Universal is conducting a major study on how the changing roles of women in society are affecting female consumer behavior, the results of which will be released in November. [Mediaweek]
• CNN has launched an iPhone app that includes features such as live streaming video, customizable features, social media sharing features and citizen journalism features. [Mediaweek]

Next in Media: Political columnist William Safire dies; CBS partners with GlobalPost

• Pulitzer Prize-winning political columnist for The New York Times died on Sunday at age 79 from pancreatic cancer. [New York Times]
• CBS News will announce a partnership with GlobalPost, a foreign news Web site, to help CBS with foreign reporting coverage, using its network of correspondents across 50 countries. [New York Times]
• Former CEO of eBay, Meg Whitman, announced her campaign for the Republican nomination in the race for governor of California. The announcement comes as news of a worldwide scam involving counterfeit golf clubs being sold on eBay.  [AdAge]
• Strong ratings numbers from some of TV’s newest shows, such as “Modern Family” and “NCIS: Los Angeles” have TV networks hopeful that prime-time schedules are on the rebound from ratings dips. [LA Times]
• Conde Nast executives report that potential cost-cutting measures that could go into effect at some publications include cutting magazine promotional items, shortening lengthy photo shoots, lowering high “kill fees” for unused photographs, contracts with contributors and layoffs. [New York Times]

Next in Media: Hearst Launches RealBeauty.com, Good Housekeeping Announces First Recipients of Green Seal

• Hearst has launched RealBeauty.com in beta this week, blending celeb-focused style stories with beauty tips and hair advice. [minonline]
• Good Housekeeping has announced the first six beauty and cleaning products that will receive its new Green Good Housekeepign Seal. Products include J&J’s Aveeno Soothign Bath Treatment and Green Works’ Natural bathroom Cleaner. [AdAge/Media Works]
• New York Post Page Six columnist Corynne Steindler is leaving the Post to join Bonnie Fuller’s team at HollywoodLife.com [Memo Pad]
• Caroline Campbell, a former VP at Porter Novelli, is joining AOL as VP of Corporate Communications. [MediaBistro/PRNewser]
• Time Inc. is focusing on bringing in younger readers to its remaining shelter publication, Southern Living, by focusing on features aimed at busy-health-conscious women. [MediaWeek]

Next in Media: Hallmark Develops Celeb Feel-Good Site; France Considers Airbrushing Law

• Hallmark Channel has created a Web site devoted strictly to positive news about celebrities, including Hollwood, sports and politics celebs, called CelebrityGoodLife.com. [Folio:]
• France has introduced a potential law that would require printed warnings over photographs that have been digitally manipulated to alter a person’s body. [MediaBistro/Unbiege]
• A national survey from Sacred Heart University revealed that 89.3 percent of news consumers believe the media played a “very or somewhat strong” role in electing President Obama. [PoyterOnline]
• Juno screenwriter has signed a deal with Universal to write and produce an adaptation of Francine Pascal’s “Sweet Valley High” book series. [Variety]
• Justin Timberlake, Jesser Eisenberg and Andrew Garfield will star in The Social Network, the film based on Facebook’s creation written by Aaron Sorkin and produced by Kevin Spacey. [MediaBistro / Web Newser]

Next in Media: Business and Consumer Magazines Build Mobile Sites; New York, Harper’s Among Best Cover Finalists

• 44.7 % of business magazines and 42.2% of consumer magazines have Web sites formated for mobile devices, according to a survey from the Audit Bureau of Circulation. [minonline]
• New York, Vanity Fair, Harper’s Bazaar and Rolling Stone were among the 10 finalists in Amazon.com and ASME’s “Best Magazine Cover of the Year.” [Folio:]
• Twitter’s co-founder Biz Stone announced that he has no intention of putting advertising on the site this year, as the company focuses on building features. [Reuters]
• Letterman saw his second highest ratings ever with Obama’s guest appearance on Monday, drawing in more than seven million viewers [Washington Post]
• McKinsey is reportedly telling representatives from several Conde Nast publications, including Details and Glamour, that they need to cut their next year budgets around 25 percent, although they aren’t saying how to cut. [Observer]

Next in Media: Interview Tops Monthly Ad Page Gains; FCC Backing Net Neutrality

• Interview magazine saw the highest October ad page gains among magazines, following by People Style Watch and Texas Monthly. [minonline]
• FCC chairman Julius Genachowski announced Monday plans to expand rules to prohibit ISPs from filtering or blocking net traffic across all broadband connections. [Wired.com / Epicenter]
• Sources say that MySpace plans to launch a video service over the next several months with sister site Hulu [CNet]
• The New York Times is exploring ways to expand Twitter searching capabilities to better understand context. It built a Twitter search product for The Moment, its fashion-themed blog. [MediaWeek]
• ABC is cutting commercial time for the premier episodes of its new TV series, in hopes of keeping viewers from switching to another network during the first commercial break. [LA Times]

Global Networking: Shifting to Shanghai

I had only been studying abroad in Shanghai for a couple weeks, but I already had a new friend in Candice, a 21-year-old woman who dreams of being an editor.  She took me to lunch at a restaurant I never would have found on my own. It was a brightly lit hall crowded with Chinese students. As we made our way to our seats, I noticed the customers turning and pointing—I looked blatantly foreign.

But the stares didn’t phase me.  After all, the comfort of female friendships can be powerful. New York Women in Communications gave me that sense of community in New York. Now, thanks to my 2009 NYWICI Foundation scholarship, I have the chance to study in Shanghai, a proud city that bursts at the seams with 18.88 million permanent residents and serves as China’s financial capital.  My mission is to find like-minded Chinese women in communications. And in my journey to do so, I’ll be blogging for NYWICInext about networking (or “Guanxi”) and sharing interviews with media professionals.

Often our first instinct as study abroad students is to cling to what we know. We’re worried about language barriers and cultural faux pas. But diving in—whether it’s into an internship, a new culture, or even a relationship—is the best way to find adventures that challenge and change you.  That’s exactly why I was lunching with Candice, with whom I quickly found common ground. She divulged her guilty pleasures, like watching pirated episodes of Sex and the City, and I asked her for some vital Chinese phrases.

The waitress brought us menus, which were written in Chinese. This explained why none of my classmates had been here yet. But I was up for the challenge of a foreign menu. Plus, I had my new friend to help me out. Now, how do you say, “Fried dumplings, please?”

~Carol Kuruvilla, New York University  ‘11

Next in Media: NPH Helps Increase Emmy Viewership; Couric Develops Web Series

• Credited largely thanks to energetic host and producer Neil Patrick Harris, viewership of the 61st Primetime Emmy Awards increased by 1 million viewers this year. [EW.com]
• Katie Couric will be taping one-on-one interviews for a weekly Webcast on CBSNews.com and conducting monthly interviews for Glamour with notable women. [New York Times]
• Traffic to NYMag.com increased 40% during this years Fashion Week, over Fashion Week 2008. Revenue for the month was up 18% as well. [minonline]
• President Obama, a self-professed “big newspaper junkie,” said he is willing to look at legislation designed to help the newspaper industry stay afloat, noting the important of serious fact-checking and context in news reporting. [Toledo Blade]
• In an evaluation conducted by the Yankee Group among 27 large mobile sites, the average score was 52, a failing grade. [Mobile Intelligencer]

Next in Media: Disney Chairman Steps Down; Reuters, MTV ‘Best Global Brands’

• Dick Cook is stepping down immediately as chairman of Walt Disney Studios. No replacement has been named. [Variety]
• Media brands Reuters and MTV made it onto Interband’s 100 Best Global Brands of 2009 list. [Fishbowl NY]
• Google has unveiled new technology called DoubleClick Ad Exchange, that works likea stock exchange for display ads and allows the company to be a middleman for selling graphical ads online. [Wall Steet Journal]
• John T. Elson, the Time religion editor who once asked “Is God Dead?” in a controversial 1966 cover story, died this week at 78. [New York Times]
• Oprah has chosen “Say You’re One of Them,” a short story collection by Uwen Akpan, as her latest book club pick. [GalleyCat]

More Tips on Dressing for Success

The panelists at New York Women in Communication’s Cocktails and Conversations event on Sept. 8 had many tips to offer on looking and dressing your best in the workplace. Here’s more of what they had to say:

Fashion and the Office

• Understand your audience when you dress. Will those flip flops really make you look professional to your boss?
• Before an interview, ask Human Resources if there is a corporate dress code.
• Keep three things in your desk for any fashion emergencies: Static Guard, a lint brush, and a hand steamer.
• Update your pictures on social networking sites so you keep your image fresh, but don’t post photos that are highly-retouched or risky. You never know who is looking!

Tricks of the Trade

• Collect dresses!  They are the easiest of fashion solutions. You can throw one on and always look good.
• Match your shoes to your skin tone.  This trick makes legs look longer.
• Add a third element to your outfits – a piece that doesn’t have to be there, like a necklace.
  Be the Best YOU
• Dressing for success is all about confidence.  Style can make us feel more or less confident in ourselves. The way we view ourselves affects how we behave.  Above all, take care of yourself and your appearance.
• Understand your best colors and body type.  It’s not about size; it’s about shape, proportion and balance.  Don’t fight your body.  Embrace it!  Find what works best for you.

~Katie Corrado, Fordham University ‘10
Development Director, nywiciNEXT

EARLIER: How Dressing for Success Makes You a Better Communicator