Sara Haines Delivers on NYWICI Student Conference Keynote Address

2009 December 4
by Kelli
Today show correspondent Sara Haines (right) with NYWICI Foundation President Joan Cear

Today show correspondent Sara Haines (right) with NYWICI Foundation President Joan Cear (Photo Courtesy Maryanne Russell Photography)

Today show correspondent Sara Haines instantly charmed the over 250 attendees of the New York Women in Communications Foundation Student Career Conference on November 7, 2009 with a humorous and insightful keynote address that focused on her unconventional rise to the Today show.

“You always wanted that one story where you wanted [a certain career] since you were four years old, but the reality of that is it doesn’t often happen that way,” Haines said. “So don’t hold on to something so tightly that you stop looking around you and growing because as you grow, your dreams will grow, and the vision should change if you are listening.”

Haines was a Class of 2000 Smith College graduate, where she studied government and was a self-proclaimed “safe route person” who always had several back-up plans. But she found her next steps weren’t so clear after graduation. She had promised herself she would move to New York to pursue her love of comedy improv, but once here she realized she wanted to be a part of NBC’s prestigious Page program.. She got in through persistence and networking, even without the experience that matched her peers. A few years later she reluctantly took a job in operations at NBC, even though she wanted to be on camera. But she took advantage of the job to learn new skills and seized opportunities when she could. This included pitching a digital video series called “Backstage Pass” that eventually got her on the Today show.

Her biggest advice for getting ahead was to keep working hard. “When your work speaks for you, don’t interrupt,” she said–and enjoy the journey while looking to that next step.

Some more tips from the rising broadcast star:

  • “Bottle up those life moments,” she said, for when work gets tough or dull. During her time as a page, Haines would remember the feeling of getting the acceptance letter from NBC or her first time in Conan O’Brien’s studio to boost her spirit. She also keeps a “feel good” email folder of saved praise-filled emails that make her feel good.
  • “Don’t get caught up looking at your peers or looking laterally … look forward and look backward [to learn lessons],” Haines said. You can’t get distracted comparing your journey to your peers.
  • “Never be afraid of [hearing] ‘No,’” Haines said. She never would have gotten the Backstage Pass opportunity if she was too afraid to ask. And “don’t assume people know what you want,” she said.
  • “Find your passion outside work. It will balance you in a way that gives you a piece of mind,” Haines concluded.

~Kelli Plasket, The College of New Jersey ‘10

Next in Media: Nat Geo Adventure Folds; Stephanopoulos Offered GMA Co-Anchor Position

2009 December 4
by Kelli
  • National Geographic Adventure, a spin-off of National Geographic magazine, is folding and laying off 17 people. The brand will continue as a Web site. [FishbowlNY]
  • George Stephanopoulos was officially offered the co-anchor position on “Good Morning America” today, replacing Diane Sawyer. Negotiations are under way. [Washington Post]
  • Time Inc. released a video that previews a digital, interactive version of Sports Illustrated on a tablet this week. The issue includes the entire print issue with additional content, multimedia and functionality. [AdAge]

What It’s Like to Be a New Member at the NYWICI Student Career Conference

2009 December 3
by Kelli

Sangeetha also attended the advertising panel at the Student Conference. (Photo Courtesy of Maryanne Russell Photography)

The conference room at the Grand Hyatt hotel in New York City bustled with more than 250 eager students on Saturday, November 7, 2009, all of them gearing up for the start of the New York Women in Communications Foundation Student Career Conference. As a new member, I was excited to see what the conference had to offer a young, ambitious communications student. I quickly found out! The agenda for the day was impressive, featuring an accomplished set of professionals heading panels on various tracks in communications, such as marketing and public relations. The day kicked off with a brunch featuring a welcome address by Joan Cear, managing director at G.S. Schwartz & CO and president of the NYWICI Foundation Board of Directors, followed by a key-note speech by Sara Haines, contributing correspondent of NBC’s Today show. She spoke about how she got her current job–mainly, through hard word and persistance. The rest of the day was broken into four panel sessions about different communications careers, and the day ended with a discussion about how to go about job searches.

I particularly enjoyed the Digital, Social and Mobile Media panel moderated by Jennifer Preston, social media editor at the New York Times. With social media being every brand’s buzzword today, it was insightful to hear about a typical day in such a role from Preston, as well as fellow panelist Kendra Bracken-Ferguson, Director of Digital Media at Polo Ralph Lauren. In this session I learned that it was OK to be a “Jack or Jill” of all trades since it opens up a lot of options in the media industry. Ron Stitt, VP Digital Media at Fox Televisions pointed out the importance of networking and building contacts. The other panelists included Gail Griffin, General Manager, Barrons.com and Jeannette Arrowood, Digital Strategist, MobileBehavior, who shared their valuable experiences in the industry.

This was my first professional conference, and honestly I could not have attended a better one. I am sure that what I learned at the conference is going to make a significant difference in my career. I am constantly amazed at the accomplished women at NYWICI who are more than willing to help students define their career path. I am looking forward to being an active member of NYWICI Foundation to be inspired by and to inspire other women.

~Sangeetha Ilango, Graduate Student, Rutger’s University Master’s in Communication and Information Science program

Next in Media: Washington Times to Lay Off Staff; interactive Marketing Spending to Reach $55B in 2015

2009 December 3
by Kelli
  • The Washington Times plans to significantly reduce is 370-member staff, potentially laying off 40 percent of the staff. [Talking Points Memo]
  • A new forecast released by Forrester Research indicates that interactive marketing spending will reach $55 billion by 2015 and account for 21 percent of all marketing spending. [MediaPost]
  • Media investors have reached a deal to buy four media titles from Nielsen for $70 million. The titles are The Hollywood Reporter, Adweek, Billboard and Editor & Publisher. [New York Post/Media Ink]
  • In a memo to staff, Gawker Media boss Nick Denton announced that all Gawker blog sites sites have each exceeded 20 million pageviews a month. [Romenesko]
  • The Pulitzer Prize Board has revised Pulitzer Price eligibility rules to open the door for more entries from text-based online-only newspapers and news sites, particularly from online columnists, critics and bloggers. [Romanesko]

Next in Media: GE and Comcast Deal Complete; Gibson’s Last “World News” to Air Dec. 18

2009 December 2
by Kelli
  • Reportedly, a deal between General Electric and Comcast that would make NBC Universal 51 percent owned by Comcast and 49 percent owned by GE is expected to be completed Thursday, though it will still need to be approved by the FCC. [CNBC]
  • Charles Gibson will officially step down from ABC’s “World News” on Friday, Dece. 18; Diane Sawyer will take over on Monday, Dec. 21. [NYTimes.com/Media Decoder]
  • USA Today will be cutting 26 jobs this week, as well as four jobs from USA WEEKEND magazine, which will merge with USA Today’s news operation. [Politico]
  • Though radio’s online audience is growing rapidly, revenues continue to decline at radio companies, who are struggling to monetize their online audiences. [Wall Street Journal]
  • Gawker Media  will now offer its employed writers the opportunity to become full-time employees working five days a week or stay as contractors working four days a week. [FishbowlNY]

2009 NYWICI Foundation Student Career Conference Highlights

2009 December 1
by Student Contributor

The 2009 NYWICI Foundation Student Career Conference on November 7 was a great success, as it brought together more than 50 communications experts and an eager crowd of young professionals at the NYC Grand Hyatt for a day filled with lively sessions and many opportunities to network.  Every student attendee came away with something different from the conference.  nextBLOG writer Katherine Oyegun interviewed several attendees on what they learned at the conference.  Here are their conference highlights:

Next in Media: AOL to Use Web Search Data to Determine Content; Young People Will Revive New York Media

2009 December 1
by Kelli
  • AOL will be approaching its production of news and multimedia content by the “numbers,” as the company plans to produce content based on Web search traffic and other data. [Wall Street Journal]
  • David Carr writes optimistically in the New York Times about young people entering the media industry: “They are jaded in the way youth requires, but have the confidence that is a gift of their age as well. For them, New York is not an island sinking, but one that is rising on a fresh, ferocious wave.” [New York Times]
  • While NBC has lost prime-time viewers since moving Jay Leno to 10 p.m., those viewers have not gone to other networks but to their DVRs instead. [Breitbart]
  • Unknown London investors will soon launch a free newspaper, the London Weekly, to be distributed twice a week outside transit stations. [Guardian]
  • Matrix Monday News: Anne Keating, Senior Vice President, Public Relations, Bloomingdale’s will be the fifth Matrix Award Honoree at the NYWICI hosted ceremony in April 2010. [NYWICI]

Next in Media: AOL Rebrands as “Aol.”; Bill Moyers to Retire

2009 November 23
by Kelli
  • AOL is unleashing a new brand identity next month when it spins off from Time Warner, including replacing the letters AOL with “Aol.” with changing background to reflect its diverse content. [New York Times]
  • PBS’s Bill Moyers will host the last “Bill Moyers Journal,” his friday night public affairs show, on April 30, 2010 as he plans to retire from weekly television [Media Decoder]
  • The Washington Post became the latest publication on Friday to lay off staff, in what turned out to be a brutal week in newspaper layoffs, after BusinessWeek and Associated Press had significant layoffs as well. [Reuters]
  • September’s top five digital gainers, according to minonline, include archdigest.com, smithsonianmag.com, my recipes.com, scholastic.com and entrepreneur.com. [minonline]
  • Ina Garten, also known as the Barefoot Contessa, became the fourth announced Matrix Award Honoree today. [NYWICI]

AOL Plans to Lay Off 2,500; Oprah’s Show to End in 2011

2009 November 20
by Kelli
  • AOL is asking for up to 2,500 employees to accept buyout packages as the company plans to cut about a third of its staff as it spins off from Time Warner. [Gawker]
  • Oprah will announce this week her plans to step down from “The Oprah Winfrey Show” in 2011 after 25 seasons to concentrate on her new cable channel. [New York Times]
  • Conde Nast is developing a digital version of Wired for e-readers, in partnership with Adobe Systems. [Wall Street Journal]
  • Reader’s Digest Association is moving its executive offices and editorial staff at Reader’s Digest magazine to Manhattan, as it works through Chapter 11 bankruptcy. [New York Post]
  • After 90 lay off, AP has hit its payroll cut goals, which required cutting 10% of its payroll costs. [FishbowlNY]

Next in Media: Bloomberg LP Names BusinessWeek Editor; Business Pubs See Rise in Readers

2009 November 19
by Kelli
  • Bloomberg LP has named Josh Tyrangiel, online managing editor of Time magazine, the new editor in chief of BusinessWeek [MediaWeek]
  • In spite of their decline in ad sales this year, business publications as a whole have seen a rise in readership this past year. [MediaWeek]
  • Big winners of min’s Editorial & Design Awards include Entertainment Weekly, SELF magazine, and former Reader’s Digest editor Jackie Leo, who was inducted into the min Editorial Hall of Fame. [minonline]